To provide ground transportation services and to alert you via SMS messages when your
private hire vehicle is dispatched and the driver is outside your collection address. For your safety and security, within these SMS messages, the following details are provided, driver name, badge number, vehicle details, in accordance to Transport for London (TFL) regulations.

We enter your personal and job itinerary information into our dispatch system in order to provide transport services.

Personal data that we process shall not be kept for longer than is necessary. Service data and account data will be retained for a minimum period of 12 months and for a maximum period of 6 years.

With your consent, we would like to email you from time to time to inform you of any promotions, special offers or to share company news updates. Your personal information is never shared or sold to any third party and you can unsubscribe at any time by emailing us at [email protected]

If you believe the information we hold about you is incorrect, you can either request an amendment to be made on your behalf, alternatively, you can use our mobile app/ebooking platform to make any amendments yourself to the following data (name, email address, telephone no & card details).

At any point, you can request the information we hold about you by emailing the company Data Protection Officer (DPO) at [email protected].

We do not share or disclose any of your personal information with anyone unless we receive an official lawful request from the police (DPA form is required), any other government agency which includes TFL. For customer bookings on our iGO cab sharing network, customers are asked in advance for their consent prior to any details being shared with a partner organisation.

You can reach our Data Protection Officer (DPO) by emailing on [email protected]

If you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) – https://ico.org.uk/

Cookies are small text files that are placed on your computer by websites that you visit. They are widely used, in-order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. Cookies that are used by our websites are necessary, in-order for us to provide and improve upon our value-added products and services and to remain competitive. Cookies are not shared with any third parties.

Google Analytics: Our Websites use Google Analytics to monitor and report on our website usage such as the number of visitors to the site, search phrases used to find us, pages visited on the site and time spent on the site.

To opt out of being tracked by Google Analytics across all websites visit:  http://tools.google.com/dlpage/gaoptout

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website. Goldline and its partners use cookies and other identification technologies on our apps, websites, emails, and online ads for purposes described in this policy.

A cookie is a piece of information that a website transfers to the cookie file of the browser on your computer’s hard disk so that the website can remember who you are and information about your visit. Cookies can help to display the information on a website in a way that matches your interests. Most major websites use cookies. Two types of cookies are used on this website.

The first type is a ‘session-based’ cookie. This means that it is only saved on your hard disk for the time you are using the website. Within the website these cookies are used to understand how users navigate through the web site.

The second type of cookie used stays on your hard disk for up to five years. This ‘persistent’ cookie helps the number of different people coming to the site be understood, rather than the total number of times the site is used. Without the persistent cookie, if you visited the site once each week for three weeks you would be counted as three separate users. On the website, these cookies are used to manage the adverts shown to visitors and to make sure that each visitor doesn’t see the same advert too often, as well as understand how frequently you use the website and any services provided on the website.

Your personal information is not stored in either type of cookie. Cookies are only used to analyse the effectiveness of the website and to help make the website better for users.

If you do not want a website to create a cookie on your computer, most web browsers provide the option to disable them. However, the website may not work properly if you reject the cookies.

If you want to know more about how cookies work and how to manage or delete them, visit the World Wide Web Consortium’s website or visit the Interactive Advertising Bureau’s website.

Web beacons

A web beacon – sometimes called a clear GIF (Graphics Interchange Format) or page tag – is an invisible image file installed on some of the pages. When your computer downloads this image, some information about the page that you and your computer are viewing is recorded. The information does not identify you (for example, it does not include your name or email address). Web beacons help provide a better service to you by allowing an understanding of which areas of the site are more popular with visitors than others. Web beacons are not used to collect any personal information about you, but they allow a build up of general information about how people use this site. Certain pages on the website may also contain web beacons put in place by the advertising agencies so that a measure can be made of how useful the advertising is on other websites. Web beacon files let the agency recognise a unique cookie on your web browser, which in turn means a learning of which adverts bring users to the website. The web beacon only records a limited amount of information that includes the cookie number, the page ID and the time and date you accessed the page. It does not contain your name, address, telephone number or email address.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.

Click here to view our mobile app privacy policy